What are the benefits of collaborations with famous works and anime?
Helpful column sent by a manga advertising company! Many examples of manga advertisements are also introduced!
Advertisements that collaborate with famous works can be seen in various aspects of daily life, such as on television, product POP displays, and outdoor advertising. In recent years, collaborations with famous works for PR, particularly among major corporations and government agencies, have been increasing, with some cases reportedly generating over 2 billion yen in economic impact annually. This article will explain the challenges of conventional PR and tie-up strategies, as well as the benefits of collaborating with famous works, while also introducing examples and key points of planning. *For detailed content of the column, please refer to the related links. For more information, feel free to download the PDF or contact us.*
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